Report: The Right Customer Data

Third party data is dying...what will take its place?

The answer, according to London-based research firm Vanson Bourne, is first-party behavioral data.

But that’s just one question that their new survey report, The Right Customer Data, raised with 300 marketing and IT-decision makers in an extensive survey around marketing technology, cooperation with IT, and customer data.

Download the report now if you’re concerned about topics like:

• Aligning marketing and IT
• Using existing first- and third-party data effectively
• Choosing the right customer data platform